About

Social House

a creative home for home brands, where strategy and storytelling live under one roof.

My Manifesto

We believe social media is a strategic home for your brand’s story.

MEET THE FOUNDER

Hi, I'm Ivy.

My connection to the home industry started long before I started Social House. Growing up around remodeling and the home industry, I developed an appreciation for the craftsmanship, creativity, and attention to detail that goes into creating beautiful spaces.

I spent years working across social media, content, and influencer marketing and knew I wanted to merge my two passions, marketing and the home industry. I started noticing a gap between the quality of the work behind these home brands and how they were showing up online. That’s what led me to create Social House.

Today, we’re a boutique social media agency serving the home industry, partnering with custom builders, interior designers, remodelers, and luxury landscapers to create intentional, story-driven digital presences.

We function as an in-house marketing partner without the overhead, bringing clarity, consistency, and a thoughtful creative eye to the brands we work with. From social media and content creation to email marketing and website support, we help our clients build a digital presence that feels as considered as the work behind it.

OUR APPROACH:

Niche Expertise
Thoughtful Strategy
Genuine Storytelling

Why Social House?

How we're Different

01. Boutique + Hands-On Partnership

We believe the best work comes from real relationships. Instead of feeling like another account on a content calendar, you’ll have a dedicated partner who takes the time to understand your brand, your goals, and what makes your work unique.

We step in to handle the strategy, storytelling, and execution so you can have a strong online presence without hiring, training, and managing an internal marketing team.

02. Home Industry Specific

We’re passionate about the home industry because we understand the heart behind it. We know there’s so much more to a project than the final reveal. Our deep understanding of the home industry allows us to create an online presence that goes beyond showcasing beautiful spaces and highlights the craftsmanship, process, and story that make your brand stand apart.

03. Strategy Meets Storytelling

Social media shouldn’t feel like throwing darts at a wall and hoping something sticks.

At Social House, we don’t create content just to fill a feed. Every post is thoughtfully crafted around your brand goals, your story, and a larger strategy designed to build connection, grow an engaged audience, and create opportunities for conversion.

04. Human-Led, Relationship-Driven

In a world of automated content and AI-generated captions, your brand deserves a real person who understands the heart behind your business. We believe the best stories come from real relationships, collaboration, and creativity. We take the time to understand your brand and create an online presence that feels authentic, intentional, and uniquely yours.

05. Your Marketing Partner, Without the Overhead

You don’t need another agency that treats your brand like a number or the added responsibility of hiring and training a full in-house marketing team.

At Social House, you get the strategy, creativity, and hands-on support of a marketing team without the time, cost, and commitment of building one internally.

06. Beyond Social Media

Your brand’s story doesn’t stop at social media.

While social media management is at the heart of what we do, we offer additional creative and marketing support —including content creation, copywriting, website updates, email marketing, advertising, and more — to help your brand show up consistently across every touchpoint.